Skip to main content

Motivation and Characteristics of Motivation


MOTIVATION
 
 Motivation is a Latin word which means to move‘. Motivation is a force or a mental process that helps to increase workforce willingly and develop quality of output.

Motivation is the process of channeling a person‘s inner drives so that he wants to accomplish the goals of the organization. Motivation concerns itself with the will to work. It seeks to know the incentives for the work and tries to find out the ways and means whereby their realization can be helped and encouraged.

According to William G Scott, ―motivation means a process of stimulating people to action to accomplish desired goals  Thus motivation is a process by which a need or desire is aroused and a psychological force within our mind sets us in motion to fulfill our needs and desires.

According to Louis Allen, ―motivation is the work of a manager performs to inspire, encourage and impel people to take required action


Characteristics of Motivation: 
The following are the important characteristics and nature of motivation


  • Motivation is an internal feeling – Motivation is a psychological phenomenon which is a force within an individual that drives him to behave in a certain way.

  • Motivation is related to needs – Needs are deficiencies which are created whenever there is a physiological or psychological imbalance. 

  • Motivation produces goal-directed behavior – An individual‘s behavior is directed towards a goal. 

  • Motivation is dynamic – Needs of a person today may be different from needs of tomorrow. So motivation is highly dynamic.
  • Motivation can be positive or negative – Positive or incentive motivation is generally based on rewards. Negative or fear motivation is based on force and fear. 

  • Motivation is a continuous process – Satisfaction of human needs is a never ending process. It is a continuous process. So motivation is also a continuous process. 

  • Motivation is related to a person in totality, not in part, is motivated.

Comments

Popular posts from this blog

The Promotion mix and major tools of promotion

A company’s overall marketing communication strategy is called promotion mix. Promotion mix is the combination of 5 major promotional tools like advertising publicity personal selling sales promotion and direct marketing. Philip Kotler and Gray Armstrong define, The promotion mix is the specific blend of advertising, public relations, personal selling, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships. Tools of promotion mix: There are 5 major tools of promotion mix those are- Advertising Public Relations,  Personal selling Direct-marketing Advertising: According to Philip Kotler and Gray Armstrong, Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. For providing specific and clear concept and idea of a product or service to a community or a group of people, advertising is used by a short way. Advertising may be- B...

Definition of Needs, Wants and Demands

Needs - Needs are the basic requirements of a human being, like food, cloth, shelter etc. humans cannot survive lace of those requirements. education and health care are the extend part of needs in this modern world. according to marketing language, human needs are state of felt deprivation. It is the basic underlying of marketing. Different people have different needs some of them are as follows physical needs- Food, cloth, house, safety etc. personal needs- self expression, discuss feeling etc. Social needs- love, affection etc. Ego needs: status, recognition and self-esteem Wants – Wants are the satisfiers of needs. Specific products has the ability of satisfy specific wants. Wants are a form of needs and which are greatly dependent on the human needs. Wants are unlimited. Customers want high value and satisfaction for money. For example , you need to write, for this your choice will be the best pen. For write is your needs but the best brand of pen is your ...

Personnel Management VS Human Resource Management

  Contemporary Human Resource Management, as a part and parcel of management function, underscores strategic approach to management in areas of acquisition, motivation, and management of people at work.   Human Resource Management derives its origin from the practices of the earlier personnel management, which assisted in the management of people in an organisation setup. Human Resource Management leverages setting up the systems and procedures for ensuring efficiency, controlling and providing equality of opportunities for all working for the organisation.   Human Resource Management (HRM) differs from Personnel Management (PM) both in scope and orientation. HRM views people as an important source or asset to be used for the benefit of organisations, employees and society. It is emerging as a distinct philosophy of management aiming at policies that promote mutuality-mutual goals, mutual respect, mutual rewards and mutual responsibilities. The belief...