Market segmentation & Bases for segmentation of customer market Market segmentation: Normally market segmentation means divide the entire market based on different characteristics. Like Demographic Geographic Psychographic etc. Market segments can be characterized in different ways on way is to characterize the preferences of the target customers; homogeneous preferences, referring to customers that roughly have the same preferences. Secondly there are diffused preferences which mean that the customers vary in their preferences and finally clustered preferences which mean that the natural market segments emerge from groups of consumers with shared preferences (Kotler and Keller). Bases for segmentation of customer market: The group who consume product or service for final consumption from customer market. The bases for segmenting customer market are as follows: 1. Demographic segmentation: The demographic segmentation is often used in market segmentation...