Values : The word value is derived from French word ‘valoir’ which means worth, merit, usefulness or importance of a thing. Values are traits or qualities that are considered valuable. They represent an individual‘s highest priorities and deeply held driving forces. A broad definition of values, derived from an insight into ancient India‘s psycho philosophical wisdom literature is ―Values are states of feelings/emotions that underpin the content of a choice/decision and determine the manner of using the intellect/reason for justifying and implementing that choice/decision. The study of values is fundamental in managing an organization‘s behavior. Characteristics of Values: 1. Values represent an individual‘s highest priorities and deeply held driving forces 2. Values are the hub of personality and is powerful force affecting behavior 3. Value varies according to time 4. Many values are relatively constant and durable 5. It contains...