INTRODUCTION TO HUMAN RESOURCE MANAGEMENT AND ENVIRONMENT

Human Resource Management (HRM) is a relatively new approach to managing people in any organisation. People are considered the key resource in this approach. it is concerned with the people dimension in management of an organisation. Since an organisation is a body of people, their acquisition, development of skills, motivation for higher levels of attainments, as well as ensuring maintenance of their level of commitment are all significant activities. These activities fall in the domain of HRM.

Human Resource Management is a process, which consists of four main activities, namely, acquisition, development, motivation, as well as maintenance of human resources.

Scott, Clothier and Spriegel have defined Human Resource Management as that branch of management which is responsible on a staff basis for concentrating on those aspects of operations which are primarily concerned with the relationship of management to employees and employees to employees and with the development of the individual and the group.

Human Resource Management is responsible for maintaining good human relations in the organisation. It is also concerned with development of individuals and achieving integration of goals of the organisation and those of the individuals.

Northcott considers human resource management as an extension of general management, that of prompting and stimulating every employee to make his fullest contribution to the purpose of a business. Human resource management is not something that could be separated from the basic managerial function. It is a major component of the broader managerial function.

French Wendell, defines ―"Human resource management as the recruitment, selection, development, utilisation, compensation and motivation of human resources by the organization".

According to Edwin B. Flippo, ―"Human resource management is the planning, organising, directing and controlling of the procurement, development, resources to the end that individual and societal objectives are accomplished". This definition reveals that human resource (HR) management is that aspect of management, which deals with the planning, organising, directing and controlling the personnel functions of the enterprise.

The Promotion mix and major tools of promotion

A company’s overall marketing communication strategy is called promotion mix. Promotion mix is the combination of 5 major promotional tools like advertising publicity personal selling sales promotion and direct marketing. Philip Kotler and Gray Armstrong define, The promotion mix is the specific blend of advertising, public relations, personal selling, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships. Tools of promotion mix: There are 5 major tools of promotion mix those are- Advertising Public Relations, Personal selling Direct-marketing Advertising: According to Philip Kotler and Gray Armstrong, Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. For providing specific and clear concept and idea of a product or service to a community or a group of people, advertising is used by a short way. Advertising may be- B...

The Marketing Mix

To be successful, a company need to take competitive marketing strategy for compute. Making competitive marketing strategy, selecting target customer and market positioning a company need to take proper planning of product, price, place and promotion etc. Marketing mix means the combination of major marketing tools like product, price, place and promotion and people. Philip Kotler and Gray Armstrong define, the set of controllable and tactical marketing tools product, price, place and promotion that the firm blind to produce the response it wants in the target market. The marketing mix, many possibilities can be collected into four group if variables known as the four or five P`s: Product Price Place Promotion people It is interesting to ask how to make the 5Ps more customer centric. This leads to a redefining of the 5Ps to the 5Cs as follows: Product—Customer solution Price—Customer cost Place—Convenience Promotion—Communication people- competition Produ...

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