IMPORTANCE OF BUSINESS ETHICS There may be many reasons why business ethics might be regarded as an increasingly important area of study, whether as students interested in evaluating business activities, or as managers seeking to improve their decision-making skills. It is generally viewed that good business ethics promote good business. 1. The power and influence of business in society is greater than ever before. Business ethics helps us to understand why this is happening, what its implications might be, and how we might address this situation. 2. Business ethics can help to improve ethical decision making by providing managers with the appropriate knowledge and tools that allow them to correctly identify, diagnose, analyse, and provide solutions to the ethical problems and dilemmas they are confronted with. 3. A business can prosper on the basis of good ethical standards and it helps to retain the business for long years. 4. The demands being plac...