Marketing and Management Solution

Ø Analyzing customer needs Lot size Waiting and delivery time Spatial convenience  Product variety Service backup Ø      Establishing channel objectives Channel objectives should be stated in terms of targeted service output levels. Channel design must take into account the strengths and weaknesses of different types of intermediaries. Ø      Identifying major channel alternatives A channel alternative is described by three elements : (a)the types of available business intermediaries, (b) the number of intermediaries needed, (c) and the terms and responsibilities of each channel member.   Evaluating major channel alternatives Analyzing customer needs (a)     Lot size  : q    In buying cars for its fleet, Hertz  prefers a channel from which it can buy a large lot size. q   A Household wants a channel that permits buying a lot size of one. b) Waiting and delivery time :  The average time customers of that channel wait for receipt of the goods.

A company’s overall marketing communication strategy is called promotion mix. Promotion mix is the combination of 5 major promotional tools like advertising publicity personal selling sales promotion and direct marketing. Philip Kotler and Gray Armstrong define, The promotion mix is the specific blend of advertising, public relations, personal selling, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships. Tools of promotion mix: There are 5 major tools of promotion mix those are- Advertising Public Relations,  Personal selling Direct-marketing Advertising: According to Philip Kotler and Gray Armstrong, Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. For providing specific and clear concept and idea of a product or service to a community or a group of people, advertising is used by a short way. Advertising may be- Broad

Scopes are the opportunity where marketing strategy can be used. There are a lot of scope in the field of marketing which are given below, Goods: The main element of production is goods. The tangible things which have the ability to fulfill a human needs is called goods. Goods may be physical produces, consumer products, consumer durables etc. According to Stanton, Etzel and Walker “Goods is a set of tangible physical attributes assembled in an identifiable form to provide want satisfaction to customers.” Service:  Service is any intangible activity or benefit which can be present at market for sell but doesn’t create single ownership. Service may be Transport, repair and maintenance, legal, financial, consultancy, hotel, specialized skill, professionals etc. According to Philip Kotler Service is any activity or benefit that one party can offer to another party that is essentially intangible and does not result in the ownership of anyone. Experience: For achieving a speci

To be successful, a company need to take competitive marketing strategy for compute. Making competitive marketing strategy, selecting target customer and market positioning a company need to take proper planning of product, price, place and promotion etc. Marketing mix means the combination of major marketing tools like product, price, place and promotion and people. Philip Kotler and Gray Armstrong define, the set of controllable and tactical marketing tools product, price, place and promotion that the firm blind to produce the response it wants in the target market. The marketing mix, many possibilities can be collected into four group if variables known as the four or five P`s: Product Price Place Promotion people It is interesting to ask how to make the 5Ps more customer centric. This leads to a redefining of the 5Ps to the 5Cs as follows: Product—Customer solution Price—Customer cost Place—Convenience Promotion—Communication people- competition Produ

Every marketer need to success in the competitive world. To do this effectively, they need to perform under different environment, where some internal and external factors which affect its activities directly or indirectly. Marketing environment means a set of factors which affect org. activities positive or negatively. Also we can say, marketing environment refers some elements which make opportunity or prevent of performance of an organization. The marketing environment is the appropriate and it is a great opportunity to operate business in a scientific and well thought out manner. Best definition of Philip Kotler and Gray Armstrong is “A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management ability to build and maintain successful relationship with target customers.” After all we can say, marketing environment means the combination of some uncontrollable force, parties and elements which affect org. activiti