Marketing and Management Solution

Leadership Styles  The term leadership styles can be defined as a leader‘s behavior towards group members. It refer to the pattern of behavior which a leader adopts in influencing the behavior of his subordinates in the organizational context. Different leadership styles can be categorized as follows. 1. Autocratic Leadership   Autocratic leadership is also known as authoritarian, directive, leader centered or monothetic style. Under this style, leader concentrates all authority in himself, instructs a subordinate as to what to do, how to do it, when to do it etc. He also exercises close supervision and control over his subordinates. There are three categories of autocratic leaders, Strict Autocrat – A strict autocrat relies on negative influence and gives orders which the subordinates must accept. He may also use his powers to disperse rewards to his group. Benevolent Autocrat – The benevolent is effected in getting high productivity in many situ...

Leadership: Leadership is an activity on the part of the managers to get something done by others, willingly and not by compulsion. Functions of a Leadership: The functions of a leader can be detailed as follows,  1. Taking the initiative – A leader initiates all the measures which are necessary for the purpose of ensuring the health and progress of the undertaking in a competitive economy.  2. To guide and direct the organization  3. he represents the organization  4. He acts as an arbitrator  5. To assign reasons for his actions  6. To interpret the objectives of organization  7.  He identifies group goals 8. To encourage team work 9. He manages the organization Importance of Leadership: Without a good leader, organization cannot function efficiently and effectively. The leader guides the action of others in accomplishing the organizational goals. A good leader motivates his subordinates, creates confide...

leadership:   Leadership is a process of influence on a group. Leadership is the ability of a manager to induce subordinates to work with confidence Leadership is an activity on the part of the managers to get something done by others, willingly and not by compulsion. According to Chester I Bernard, ―leadership refers to the quality of the behavior of individual whereby they guide people on their activities in organized efforts. According to Luis A Allen, ―a leader is one who guides and directs other people. He gives the efforts to his followers a direction and purpose by influencing their behavior. Thus leadership is a psychological process of influencing followers and providing guidance, directing and leading the people in an organization towards attainment of the objectives of the enterprise.  Nature or Characteristics of Leadership: 1. leadership is a process of influence. 2. A leader ensures absolute justice. 3. leadership involves a ...