Scopes are the opportunity where marketing strategy can be used. There are a lot of scope in the field of marketing which are given below, Goods: The main element of production is goods. The tangible things which have the ability to fulfill a human needs is called goods. Goods may be physical produces, consumer products, consumer durables etc. According to Stanton, Etzel and Walker “Goods is a set of tangible physical attributes assembled in an identifiable form to provide want satisfaction to customers.” Service: Service is any intangible activity or benefit which can be present at market for sell but doesn’t create single ownership. Service may be Transport, repair and maintenance, legal, financial, consultancy, hotel, specialized skill, professionals etc. According to Philip Kotler Service is any activity or benefit that one party can offer to another party that is essentially intangible and does not result in the ownership of anyone. Experience: For achieving a s...