The marketing management philosophy Philosophy is the science of sciences. The books which discuss the whole matter of a specific topic and must follow some rules and regulation that is called philosophy. And for operating marketing activities needs some philosophy those philosophy is called marketing philosophy. Marketing philosophy is called business philosophy. At present there are seven philosophies exit in marketing, those are discuss below: The Production concept : Product concept is one of the oldest concept in marketing philosophy. From 1860 to 1920 most of the companies followed this concept. The main theme of this concept is the more production the more sell. Using this concept marketer produce qualityful product and distribute strategy keep responsible price. Production concept holds the customer will favor products that are available and highly affordable. The Product concept: The main theme of product concept is customer will buy the product which have new f...