Brand Brand is one of the most important aspects of any business, large or small, retail or B2B. Brand is a symbol, a sign, a name, a specific theme, a design or the combination of all, which help to identify the products, goods or services and helps to differentiate them from a lot of competitors or identified one seller to another. According to Philip kotler & Gary Armstrong- brand is a name, term, sign, symbol or a design or a combination of these, that identifies the seller of a product or services. Basis on the definition we got some features those are- Ø Brand is a symbol, sign, theme, name of a product. Ø Brand develop positive attitude of three level of customers. Ø Brand helps to differentiate the product from competitors. Ø Consumer identifies the brand as an important part of the product. In above all we can say that, brand is the symbol or the remember able sign that represents a product...