Marketing and Management Solution

To be successful, a company need to take competitive marketing strategy for compute. Making competitive marketing strategy, selecting target customer and market positioning a company need to take proper planning of product, price, place and promotion etc. Marketing mix means the combination of major marketing tools like product, price, place and promotion and people. Philip Kotler and Gray Armstrong define, the set of controllable and tactical marketing tools product, price, place and promotion that the firm blind to produce the response it wants in the target market. The marketing mix, many possibilities can be collected into four group if variables known as the four or five P`s: Product Price Place Promotion people It is interesting to ask how to make the 5Ps more customer centric. This leads to a redefining of the 5Ps to the 5Cs as follows: Product—Customer solution Price—Customer cost Place—Convenience Promotion—Communication people- competition Produ...

Every marketer need to success in the competitive world. To do this effectively, they need to perform under different environment, where some internal and external factors which affect its activities directly or indirectly. Marketing environment means a set of factors which affect org. activities positive or negatively. Also we can say, marketing environment refers some elements which make opportunity or prevent of performance of an organization. The marketing environment is the appropriate and it is a great opportunity to operate business in a scientific and well thought out manner. Best definition of Philip Kotler and Gray Armstrong is “A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management ability to build and maintain successful relationship with target customers.” After all we can say, marketing environment means the combination of some uncontrollable force, parties and elements which affect org. activiti...

For the survival of a business institution, collecting new customer is very important. Marketer can attract the new customers by many ways. Such as- Effective communication: Effective communication can attract the new customer to a specific site. It marketer can communicate with their customer and make the customer will come to the market and identify its product and service through effective communication. If marketer are able to create value for the customers and make solution for the customer’s problem, then it can surely attract new customers. Creating customer value and pricing strategy: For creating new customer, a marketer need to create value for customer. Marketer have to show the products benefit over person and society. How a customer can benefited by using this product and other positive advantage. And take a balance pricing strategy because new customer won’t buy new product by high price. Identify which pricing strategy customer will receive penetration or skim...

  In most of the big enterprises, human resource department is set up under the leadership of personnel manager who has specialised knowledge and skills. The human resource manager performs managerial as well as operative functions. Since he is a manager, he performs the basic functions of management like planning, organising, directing and controlling to manage his department. He has also to perform certain operative functions of recruitment, selection, training, placement, etc., which the problems to management, the human resource managers attach highest priority to the settlement of industrial disputes than anything else. The role of human resource management in industry is underlined by the complex and dynamic nature of environment under which the modern large-scale industries function. The impact of technology on organisation structure, politicisation of workers‘ unions, and the growing consciousness of industrial employees about their rights and privileges, have m...

Human Resource Management has a place of great importance. According to Peter F. Drucker, ―"The proper or improper use of the different factors of production depend on the wishes of the human resources. Hence, besides other resources human resources need more development. Human resources can increase cooperation but it needs proper and efficient management to guide it". Importance of personnel management is in reality the importance of labour functions of personnel department which are indispensable to the management activity itself. Because of the following reasons human resource management holds a place of importance. 1. It helps management in the preparation adoption and continuing evolution of personnel programmes and policies. 2. It supplies skilled workers through scientific selection process. 3. It ensures maximum benefit out of the expenditure on training and development and appreciates the human assets. 4. It prepar...