How to create brand value?

The brand value chain model has several basic premises. Fundamentally, it assumes that the value of a brand ultimately resides with customers. Based on this insight. 

The model has four stages that are...

Stage 1: the brand value creation process begins when the firms invests in a marketing program targeting actual or potential customers.

Stage 2: The associated marketing activity then affects the customer mindset-what customers know and feel about the brand.

 Stage 3: The mindset, across a brand group of customers, produces the brands performances in the market places-how much and when customer purchase, the prices that they pay and so forth.

Stage 4: Finally, the shareholder or investment community considers this market performance and others factors such as replacement cost and purchase price in acquisitions to arrive at the assessment of shareholder value in general and the value of the particular brand. 

The model also assumes that a number of linking factors intervene between these stages. These linking factors determine the extent to which value created at one stage transfers or multiplies to the next stage.