What is brand value chain?

Brand value chain

Brand value chain is a structured approach to assessing the sources and outcomes of a brand equity and the manner by which marketing activities create brand value.

Generally to develop a brand, various activities are done in various stages. That means the particular activities cannot create a brand. So the chained activities in various stages of branding, called brand value chain.

Above all we can say that the brand value chain is a structured approach to assessing the source & outcome of brand equity & the manner by which marketing activities create brand value.

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