The definition of Brand

Brand

Brand is one of the most important aspects of any business, large or small, retail or B2B.

Brand is a symbol, a sign, a name, a specific theme, a design or the combination of all, which help to identify the products, goods or services and helps to differentiate them from a lot of competitors or identified one seller to another.

According to Philip kotler & Gary Armstrong- brand is a name, term, sign, symbol or a design or a combination of these, that identifies the seller of a product or services.

Basis on the definition we got some features those are-

Ø Brand is a symbol, sign, theme, name of a product.

Ø Brand develop positive attitude of three level of customers.

Ø Brand helps to differentiate the product from competitors.

Ø Consumer identifies the brand as an important part of the product.

In above all we can say that, brand is the symbol or the remember able sign that represents a product or services.

A brand reveals six types of meaning. These are as follows-

1. Attributes, 2. Benefits, 3. Values, 4. Culture, 5. Personality, 6. User

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