Skip to main content

The Promotion mix and major tools of promotion

By

A company’s overall marketing communication strategy is called promotion mix. Promotion mix is the combination of 5 major promotional tools like advertising publicity personal selling sales promotion and direct marketing.
Philip Kotler and Gray Armstrong define, The promotion mix is the specific blend of advertising, public relations, personal selling, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships.

 Tools of promotion mix:
There are 5 major tools of promotion mix those are-
  1. Advertising
  2. Public
  3. Relations, 
  4. Personal selling
  5. Direct-marketing
Advertising:
According to Philip Kotler and Gray Armstrong, Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. For providing specific and clear concept and idea of a product or service to a community or a group of people, advertising is used by a short way. Advertising may be-
  • Broadcast
  • Print
  • Internet
  • Outdoor
Sales promotion:
Sales promotion is the short-term incentive to encourage the purchase or sale of a product or service. Increasing sales volume, this tools helps to create relationship between marketer and customer by change. The main characteristics of SP is suddenly affected consumer. Sales promotion may be-
  • Discounts
  • Coupons
  • Displays
  • Demonstrations
Public relations:
Public relations involves building strong and positive relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.
  • Press releases
  • Sponsorship
  • Special events
  • Web pages
Personal selling:
Personal selling is the personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships. This process the salesman directly influence the customer`s mind by telling listening etc.
  • Sales presentations
  • Trade shows
  • Incentive programs
Direct marketing:
Direct marketing involves making direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships—through the use of direct mail, telephone, direct-response television, e-mail, and the Internet to communicate directly with specific consumers.
  • Catalog
  • Telemarketing
  • Kiosks



Labels:

Comments

  1. BULK SMS PLANSNovember 9, 2020 at 2:31 AM

    Thanks for sharing, Bulk SMS Provider

    ReplyDelete
  2. ShaniyaDecember 27, 2022 at 2:35 AM

    Paxes is your go-to-solution for all your business travel requirements. It is one of the best corporate travel management company catering features like booking automation, expense management, HRMS single sign on, etc.

    ReplyDelete
  3. Anamika KumariMay 31, 2023 at 4:24 AM

    Off the topic, but if you are planning a trip to South Africa, so there is a fantastic tourist destination please check this.

    ReplyDelete
  4. Anamika KumariJune 1, 2023 at 2:44 AM

    Becoming a travel agent in Riyadh is pretty simple. You will be traveling not just around Riyadh but also to other countries Travel Agent in Riyadh please check this.

    ReplyDelete
  5. MAYANK SHRMAJune 1, 2023 at 7:16 AM

    The country of Morocco exudes culture and way of life that are seldom seen nowadays. Morocco Tourist Destination. Check this.

    ReplyDelete
  6. Aars ExhibitionAugust 1, 2025 at 8:12 AM

    This article hits the mark! Collaborating with reliable Las Vegas trade show booth builders can make or break your presentation at events like CES or MAGIC. Trade show exhibit and booth builder company

    ReplyDelete

Post a Comment

Popular posts from this blog

INTRODUCTION TO HUMAN RESOURCE MANAGEMENT AND ENVIRONMENT

By
  Human Resource Management (HRM) is a relatively new approach to managing people in any organisation. People are considered the key resource in this approach. it is concerned with the people dimension in management of an organisation. Since an organisation is a body of people, their acquisition, development of skills, motivation for higher levels of attainments, as well as ensuring maintenance of their level of commitment are all significant activities. These activities fall in the domain of HRM. Human Resource Management is a process, which consists of four main activities, namely, acquisition, development, motivation, as well as maintenance of human resources. Scott, Clothier and Spriegel have defined Human Resource Management as that branch of management which is responsible on a staff basis for concentrating on those aspects of operations which are primarily concerned with the relationship of management to employees and employees to employees and with the deve...
Post a Comment
Read more

The Marketing Mix

By
To be successful, a company need to take competitive marketing strategy for compute. Making competitive marketing strategy, selecting target customer and market positioning a company need to take proper planning of product, price, place and promotion etc. Marketing mix means the combination of major marketing tools like product, price, place and promotion and people. Philip Kotler and Gray Armstrong define, the set of controllable and tactical marketing tools product, price, place and promotion that the firm blind to produce the response it wants in the target market. The marketing mix, many possibilities can be collected into four group if variables known as the four or five P`s: Product Price Place Promotion people It is interesting to ask how to make the 5Ps more customer centric. This leads to a redefining of the 5Ps to the 5Cs as follows: Product—Customer solution Price—Customer cost Place—Convenience Promotion—Communication people- competition Produ...
3 comments
Read more