Team Creation and Management
team creation and management is a crucial matter in marketing and management. A team is relatively
permanent work group whose members must co-ordinate their activities to achieve
one or more common objectives. As achievement of team‘s objectives requires
co-ordination, team members depend on one another and must interact regularly.
A work team generates positive synergy through co-ordinate
effort. Teams have far-reaching impact in the today‘s work place. They have
become an essential part of the way business is being done. A team is a group,
but only some groups have the high degree of interdependence and commitment to
success we associate with a team.
Types of Teams
On the basis of its objectives team can be classified as
follows
1. Problem solving teams:
Problem solving teams consist of
groups of five to ten employees from the same department who meet for a few
hours each week to discuss ways of improving quality, efficiency and the work
environment.
2. Self- managed work teams:
A self-managed team includes
collective control over the pace of work, determination of work assignments,
and organization of breaks and collective choice of inspection procedures.
3. Cross functional
teams:
Cross functional teams are made up of employees from about the same
hierarchical level, but from different work areas, who come together to
accomplish a task.
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