Skip to main content

The marketing management philosophy

By


The marketing management philosophy

Philosophy is the science of sciences. The books which discuss the whole matter of a specific topic and must follow some rules and regulation that is called philosophy. And for operating marketing activities needs some philosophy those philosophy is called marketing philosophy. Marketing philosophy is called business philosophy.

At present there are seven philosophies exit in marketing, those are discuss below:

The Production concept:
Product concept is one of the oldest concept in marketing philosophy. From 1860 to 1920 most of the companies followed this concept. The main theme of this concept is the more production the more sell. Using this concept marketer produce qualityful product and distribute strategy keep responsible price. Production concept holds the customer will favor products that are available and highly affordable.

The Product concept:
The main theme of product concept is customer will buy the product which have new feature, best quality, higher service, higher performance etc. By following this concept marketer choose the product which characteristics customer will favor which have best quality, service, performance etc.

The selling concept:
The most important and productive concept. Now a day’s most of the company follow this concept. The main theme of this concept is the more selling the more profit no need to customer satisfaction. According to Philip Kotler and Gray Armstrong the selling concept holds that consumers will not buy enough of the organization products unless it undertakes a large scale selling and promotion effort.

The customer concept:
At present many company take customer concept from marketing concept. The main theme of this concept is fine out the customer inter personal demand and fulfill, satisfying and make long term customer by providing quilityful product and services. Following this concept marketer takes different strategy for customer needs want demand and produce according to customer needs.

The marketing concept: 
The marketing concept is the most important modern concept. If any firm want to gain success it must follow this concept. The main theme of this concept is find out customer’s needs, wants and demands and delivering the desired satisfaction better than competitors do. Example pride dandy dying are followed this concept. Marketing concept consists of three basis. Such as:
Customer centered goals
Integrated marketing
Customer satisfaction

The societal marketing concept:
The modern concept of marketing philosophy is societal marketing concept. Following this concept marketer want to satisfied customer as well as helps development of society. The societal marketing concept holds that marketing strategy should deliver value to customers in a way that maintain both the customers and society’s well-being.

The holistic marketing concept:
In the modern marketing environment, companies wonder how to maintain and compete.  Holistic marketing recognizes that “everything matters” with marketing and that a broad integrated perspective is often necessary.
According to Philip Kotler and Kevin Lane Keller “The holistic marketing concept is based on the development design and implementation of marketing programs, processes and activities that recognizes their breadth and interdependencies.”

Labels:

Comments

Post a Comment

Popular posts from this blog

Definition of Needs, Wants and Demands

By
Needs - Needs are the basic requirements of a human being, like food, cloth, shelter etc. humans cannot survive lace of those requirements. education and health care are the extend part of needs in this modern world. according to marketing language, human needs are state of felt deprivation. It is the basic underlying of marketing. Different people have different needs some of them are as follows physical needs- Food, cloth, house, safety etc. personal needs- self expression, discuss feeling etc. Social needs- love, affection etc. Ego needs: status, recognition and self-esteem Wants – Wants are the satisfiers of needs. Specific products has the ability of satisfy specific wants. Wants are a form of needs and which are greatly dependent on the human needs. Wants are unlimited. Customers want high value and satisfaction for money. For example , you need to write, for this your choice will be the best pen. For write is your needs but the best brand of pen is your ...
9 comments
Read more

INTRODUCTION TO HUMAN RESOURCE MANAGEMENT AND ENVIRONMENT

By
  Human Resource Management (HRM) is a relatively new approach to managing people in any organisation. People are considered the key resource in this approach. it is concerned with the people dimension in management of an organisation. Since an organisation is a body of people, their acquisition, development of skills, motivation for higher levels of attainments, as well as ensuring maintenance of their level of commitment are all significant activities. These activities fall in the domain of HRM. Human Resource Management is a process, which consists of four main activities, namely, acquisition, development, motivation, as well as maintenance of human resources. Scott, Clothier and Spriegel have defined Human Resource Management as that branch of management which is responsible on a staff basis for concentrating on those aspects of operations which are primarily concerned with the relationship of management to employees and employees to employees and with the deve...
Post a Comment
Read more

The Marketing Mix

By
To be successful, a company need to take competitive marketing strategy for compute. Making competitive marketing strategy, selecting target customer and market positioning a company need to take proper planning of product, price, place and promotion etc. Marketing mix means the combination of major marketing tools like product, price, place and promotion and people. Philip Kotler and Gray Armstrong define, the set of controllable and tactical marketing tools product, price, place and promotion that the firm blind to produce the response it wants in the target market. The marketing mix, many possibilities can be collected into four group if variables known as the four or five P`s: Product Price Place Promotion people It is interesting to ask how to make the 5Ps more customer centric. This leads to a redefining of the 5Ps to the 5Cs as follows: Product—Customer solution Price—Customer cost Place—Convenience Promotion—Communication people- competition Produ...
3 comments
Read more