In most of the big enterprises, human resource
department is set up under the leadership of personnel manager who has
specialised knowledge and skills. The human resource manager performs
managerial as well as operative functions. Since he is a manager, he performs
the basic functions of management like planning, organising, directing and
controlling to manage his department. He has also to perform certain operative
functions of recruitment, selection, training, placement, etc., which the
problems to management, the human resource managers attach highest priority to
the settlement of industrial disputes than anything else. The role of human
resource management in industry is underlined by the complex and dynamic nature
of environment under which the modern large-scale industries function. The
impact of technology on organisation structure, politicisation of workers‘
unions, and the growing consciousness of industrial employees about their
rights and privileges, have made the role of personnel management increasingly
more important in industrial undertakings. The task has also been facilitated
by the greater recognition of the value of human resources in industry and
application of human resource development (HRD) techniques by the enlightened
managers in modern organisations..
Needs - Needs are the basic requirements of a human being, like food, cloth, shelter etc. humans cannot survive lace of those requirements. education and health care are the extend part of needs in this modern world. according to marketing language, human needs are state of felt deprivation. It is the basic underlying of marketing. Different people have different needs some of them are as follows physical needs- Food, cloth, house, safety etc. personal needs- self expression, discuss feeling etc. Social needs- love, affection etc. Ego needs: status, recognition and self-esteem Wants – Wants are the satisfiers of needs. Specific products has the ability of satisfy specific wants. Wants are a form of needs and which are greatly dependent on the human needs. Wants are unlimited. Customers want high value and satisfaction for money. For example , you need to write, for this your choice will be the best pen. For write is your needs but the best brand of pen is your
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