Marketing and Management Solution

For the survival of a business institution, collecting new customer is very important. Marketer can attract the new customers by many ways. Such as- Effective communication: Effective communication can attract the new customer to a specific site. It marketer can communicate with their customer and make the customer will come to the market and identify its product and service through effective communication. If marketer are able to create value for the customers and make solution for the customer’s problem, then it can surely attract new customers. Creating customer value and pricing strategy: For creating new customer, a marketer need to create value for customer. Marketer have to show the products benefit over person and society. How a customer can benefited by using this product and other positive advantage. And take a balance pricing strategy because new customer won’t buy new product by high price. Identify which pricing strategy customer will receive penetration or skim...

  In most of the big enterprises, human resource department is set up under the leadership of personnel manager who has specialised knowledge and skills. The human resource manager performs managerial as well as operative functions. Since he is a manager, he performs the basic functions of management like planning, organising, directing and controlling to manage his department. He has also to perform certain operative functions of recruitment, selection, training, placement, etc., which the problems to management, the human resource managers attach highest priority to the settlement of industrial disputes than anything else. The role of human resource management in industry is underlined by the complex and dynamic nature of environment under which the modern large-scale industries function. The impact of technology on organisation structure, politicisation of workers‘ unions, and the growing consciousness of industrial employees about their rights and privileges, have m...

Human Resource Management has a place of great importance. According to Peter F. Drucker, ―"The proper or improper use of the different factors of production depend on the wishes of the human resources. Hence, besides other resources human resources need more development. Human resources can increase cooperation but it needs proper and efficient management to guide it". Importance of personnel management is in reality the importance of labour functions of personnel department which are indispensable to the management activity itself. Because of the following reasons human resource management holds a place of importance. 1. It helps management in the preparation adoption and continuing evolution of personnel programmes and policies. 2. It supplies skilled workers through scientific selection process. 3. It ensures maximum benefit out of the expenditure on training and development and appreciates the human assets. 4. It prepar...