Brand value chain
Brand value chain is a structured approach to assessing the
sources and outcomes of a brand equity and the manner by which marketing
activities create brand value.
Generally to
develop a brand, various activities are done in various stages. That means the
particular activities cannot create a brand. So the chained activities in
various stages of branding, called brand value chain.
Above all we can say that the brand value chain is a structured
approach to assessing the source & outcome of brand equity & the manner
by which marketing activities create brand value.
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