Marketing and Management Solution

The brand value chain model has several basic premises. Fundamentally, it assumes that the value of a brand ultimately resides with customers. Based on this insight.  The model has four stages that are... Stage 1: the brand value creation process begins when the firms invests in a marketing program targeting actual or potential customers. Stage 2: The associated marketing activity then affects the customer mindset-what customers know and feel about the brand.   Stage 3: The mindset, across a brand group of customers, produces the brands performances in the market places-how much and when customer purchase, the prices that they pay and so forth. Stage 4: Finally, the shareholder or investment community considers this market performance and others factors such as replacement cost and purchase price in acquisitions to arrive at the assessment of shareholder value in general and the value of the particular brand.  The model also assumes that ...

Brand value chain Brand value chain is a structured approach to assessing the sources and outcomes of a brand equity and the manner by which marketing activities create brand value. Generally to develop a brand, various activities are done in various stages. That means the particular activities cannot create a brand. So the chained activities in various stages of branding, called brand value chain. Above all we can say that the brand value chain is a structured approach to assessing the source & outcome of brand equity & the manner by which marketing activities create brand value.