Brand
Brand is one
of the most important aspects of any business, large or small, retail or B2B.
Brand is a
symbol, a sign, a name, a specific theme, a design or the combination of all,
which help to identify the products, goods or services and helps to
differentiate them from a lot of competitors or identified one seller to
another.
According to
Philip kotler & Gary Armstrong- brand is a name, term, sign, symbol or a
design or a combination of these, that identifies the seller of a product or
services.
Basis on the
definition we got some features those are-
Ø
Brand is a symbol, sign, theme, name of a product.
Ø
Brand develop positive attitude of three level of customers.
Ø
Brand helps to differentiate the product from competitors.
Ø
Consumer identifies the brand as an important part of the product.
In above all
we can say that, brand is the symbol or the remember able sign that represents
a product or services.
A brand
reveals six types of meaning. These are as follows-
1.
Attributes, 2. Benefits, 3. Values, 4. Culture, 5. Personality, 6. User
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