Marketing and Management Solution

Organization: An organization is a deliberate arrangement of people to accomplish some specific purpose, goals e.g. hospital, profit or non-profit organization, hotels etc.  “An Organization is a system of consciously coordinated activities or efforts of two or more persons”.- Chester Barnard, Management Consultant. Organizations can be thought as “social entities that are goal directed, deliberately structured activity systems with a permeable boundary” according to Bedeian and Zamnuto. The basic characteristics of Organizations: ü   Division of labor: dividing up the many tasks of the organization into specialized jobs ü   Hierarchy of authority: Who manages whom? ü   Span of control: Who manages whom? ü   Line vs. staff positions ü   Decentralization

Brand Brand is one of the most important aspects of any business, large or small, retail or B2B. Brand is a symbol, a sign, a name, a specific theme, a design or the combination of all, which help to identify the products, goods or services and helps to differentiate them from a lot of competitors or identified one seller to another. According to Philip kotler & Gary Armstrong- brand is a name, term, sign, symbol or a design or a combination of these, that identifies the seller of a product or services. Basis on the definition we got some features those are-   Ø  Brand is a symbol, sign, theme, name of a product.   Ø  Brand develop positive attitude of three level of customers.   Ø  Brand helps to differentiate the product from competitors.   Ø  Consumer identifies the brand as an important part of the product. In above all we can say that, brand is the symbol or the remember able sign that represents a product...