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What is marketing emvironment?

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Every marketer need to success in the competitive world. To do this effectively, they need to perform under different environment, where some internal and external factors which affect its activities directly or indirectly.
Marketing environment means a set of factors which affect org. activities positive or negatively.

Also we can say, marketing environment refers some elements which make opportunity or prevent of performance of an organization.

The marketing environment is the appropriate and it is a great opportunity to operate business in a scientific and well thought out manner.

Best definition of Philip Kotler and Gray Armstrong is “A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management ability to build and maintain successful relationship with target customers.”

After all we can say, marketing environment means the combination of some uncontrollable force, parties and elements which affect org. activities.


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  1. Rajesh vora July 26, 2019 at 3:39 AM

    Thank you for sharing such a good information It will help us a lot.

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  2. Nina AthenaMarch 22, 2020 at 4:51 PM

    Thank you for sharing this on your blog! It is very helpful for my insight! Please update more posts about this. Would love to see more updates from you.

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  3. JustvinhAugust 10, 2020 at 9:18 PM

    Keep posting the great solution!

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