Marketing and Management Solution

Brand value chain Brand value chain is a structured approach to assessing the sources and outcomes of a brand equity and the manner by which marketing activities create brand value. Generally to develop a brand, various activities are done in various stages. That means the particular activities cannot create a brand. So the chained activities in various stages of branding, called brand value chain. Above all we can say that the brand value chain is a structured approach to assessing the source & outcome of brand equity & the manner by which marketing activities create brand value.

Arguments against Free Trade: 1) Dependency: if increase free trade in worldwide one country will export and another country become very much dependent to the foreign countries. 2) Variety of Production: lack of production specialization and variety of production, a country has to produce according to specialization. 3) Materialism: import some unusual and luxury products and create materialism in the society. 4) Economic crisis: Economic crisis will increase when free trade is possible , a country’s economic crisis and social unrest can spread into other countries. 5)  Imbalance economic growth: For industrial and agro based economy, there is no chance to be an industrialized economy. It create the negative impact of economy. 6) Imperialism: there is a chance of country or territory occupied and controlled by foreign settlers. 7) Business gains: developed and large countries are always try to be benefited and keep competitive advantage than...

Free Trade: Free trade is that which is free of various negative barrier of business not free of charge. It refers to the trade that is free from all artificial barriers to trade like tariffs, quantitative restrictions, exchange control etc. Economist Adam Smith was the blind supporter of free trade. Arguments for Free Trade: a) Increase total production:  Utilization of factors of production and product specialization b). Increase in consumption:  Marketers arrange various types of product from all over the world. c) Reduce monopoly: the condition of free trade is perfect competition, so it reduce monopoly.  d) Seller’s benefit:  Seller can sell their additional products at the highest possible price. e) Price balance:  Due to the intensive competition, producers cannot charge the unreasonable price. f) Customer’s benefit:  Consumer can collect their expected product at the lowest possible cost. g) Economic develo...

Brand create favorable attitude of the customers. But to make it favorable there has some problem faces at the time of branding. There are three main problem of branding. These are as follows………… 1. Excess promotion cost: it is very much needed to inform final customer after establishing a brand or org. to make it satisfied, a firm has to take different of promotional activities or programs. This needs to more cost. So, high promotion cost is a notable problem of branding. 2. Quality servicing for long period of time: to face competition in the competed world and need to sustain, the brand loyalty a firm needs to maintain the quality of that brand for long period of time. Always not possible to perform, it is very difficult. So, maintenance of quality for long period of time is another problem of branding. 3. Consuming time and money: time and the money leads to success. Proper timing and proper allocation of money. Time and money is the main objective of bra...

Brand Equity: Brand equity refers to the value of a brand name. It is a valuable asset of a brand in any organization. Because, customers are willing to find out and buy that brand among various competitors’ brand. Brand equity can be defined in many different ways. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it grows stronger versus competition, and delivers more profits to its owners. According to Staton and Walker, “brand equity is the value, a brand adds to a product. According to David Aaker, “A set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers.” By combination of brand strength and brand value brand equity is formed. Brand strength is the set of association and behaviors that brand’s customers, channel...

Organization: An organization is a deliberate arrangement of people to accomplish some specific purpose, goals e.g. hospital, profit or non-profit organization, hotels etc.  “An Organization is a system of consciously coordinated activities or efforts of two or more persons”.- Chester Barnard, Management Consultant. Organizations can be thought as “social entities that are goal directed, deliberately structured activity systems with a permeable boundary” according to Bedeian and Zamnuto. The basic characteristics of Organizations: ü   Division of labor: dividing up the many tasks of the organization into specialized jobs ü   Hierarchy of authority: Who manages whom? ü   Span of control: Who manages whom? ü   Line vs. staff positions ü   Decentralization