Marketing and Management Solution

Importance and benefits of Motivation:   Motivation is an effective device in the hands of a manager for inspiring the work force and creating confidence in it. By motivating the work force, management can achieve the organizational goals. The various benefits of motivation are A manager directs or guides the workers‘ actions in the desired direction for accomplishing the goals of the organization by motivating the workers. Workers will try to be efficient as possible by improving upon their skills and knowledge so that they are able to contribute to the progress of the organization.  Ability to work and willingness to work are necessary for performing any task. These two things can be created only by motivation.  Motivation contributes to good industrial relations in the organization.  Motivation is the best remedy for resistance to changes. If the workers of an organization are motivated, they will accept any change whole-heartily for the organ...

MOTIVATION    Motivation is a Latin word which means to move‘. Motivation is a force or a mental process that helps to increase workforce willingly and develop quality of output. Motivation is the process of channeling a person‘s inner drives so that he wants to accomplish the goals of the organization. Motivation concerns itself with the will to work. It seeks to know the incentives for the work and tries to find out the ways and means whereby their realization can be helped and encouraged. According to William G Scott, ―motivation means a process of stimulating people to action to accomplish desired goals  Thus motivation is a process by which a need or desire is aroused and a psychological force within our mind sets us in motion to fulfill our needs and desires. According to Louis Allen, ―motivation is the work of a manager performs to inspire, encourage and impel people to take required action Characteristics of Motivation:  The following are the...

Leadership Styles  The term leadership styles can be defined as a leader‘s behavior towards group members. It refer to the pattern of behavior which a leader adopts in influencing the behavior of his subordinates in the organizational context. Different leadership styles can be categorized as follows. 1. Autocratic Leadership   Autocratic leadership is also known as authoritarian, directive, leader centered or monothetic style. Under this style, leader concentrates all authority in himself, instructs a subordinate as to what to do, how to do it, when to do it etc. He also exercises close supervision and control over his subordinates. There are three categories of autocratic leaders, Strict Autocrat – A strict autocrat relies on negative influence and gives orders which the subordinates must accept. He may also use his powers to disperse rewards to his group. Benevolent Autocrat – The benevolent is effected in getting high productivity in many situ...

Leadership: Leadership is an activity on the part of the managers to get something done by others, willingly and not by compulsion. Functions of a Leadership: The functions of a leader can be detailed as follows,  1. Taking the initiative – A leader initiates all the measures which are necessary for the purpose of ensuring the health and progress of the undertaking in a competitive economy.  2. To guide and direct the organization  3. he represents the organization  4. He acts as an arbitrator  5. To assign reasons for his actions  6. To interpret the objectives of organization  7.  He identifies group goals 8. To encourage team work 9. He manages the organization Importance of Leadership: Without a good leader, organization cannot function efficiently and effectively. The leader guides the action of others in accomplishing the organizational goals. A good leader motivates his subordinates, creates confide...

leadership:   Leadership is a process of influence on a group. Leadership is the ability of a manager to induce subordinates to work with confidence Leadership is an activity on the part of the managers to get something done by others, willingly and not by compulsion. According to Chester I Bernard, ―leadership refers to the quality of the behavior of individual whereby they guide people on their activities in organized efforts. According to Luis A Allen, ―a leader is one who guides and directs other people. He gives the efforts to his followers a direction and purpose by influencing their behavior. Thus leadership is a psychological process of influencing followers and providing guidance, directing and leading the people in an organization towards attainment of the objectives of the enterprise.  Nature or Characteristics of Leadership: 1. leadership is a process of influence. 2. A leader ensures absolute justice. 3. leadership involves a ...

Values  The word value is derived from French word “valoir” which means worth, merit, usefulness or importance of a thing. Values are traits or qualities that are considered valuable. They represent an individual‘s highest priorities and deeply held driving forces. Values are reference points for evaluating something as positive or negative. Values are rationally and emotionally binding and they give long-term orientation and motivation for action. A broad definition of values, derived from an insight into ancient India‘s psycho philosophical wisdom literature is -Values are states of feelings that underpin the content of a decision and determine the manner of using the reason for justifying and implementing that decision. Characteristics of Values:  1. Values represent an individual‘s highest priorities and deeply held driving forces 2. Values are the hub of personality and is powerful force affecting behavior 3. Value varies according to time 4. Many values ...

Ethics Ethics is not recent phenomenon. Ethical codes have been prepared along with the development of human civilization. In olden days, people might have found some of their actions was wrong and others right. The question what is right and what is wrong gave birth to ethical and unethical codes.   The word ethics is derived from the Greek word "Ethikos" and Latin word 'Ethicus' mean custom or character. The concept of ethics deals with human beings. So it is a social science. Ethics is a branch of philosophy and is considered as normative science because it is concerned with norms of human beings.  In the words of Peter.F.Drucker, ―Ethics deals with right actions of individuals‖  Ethics includes the following         1. Well based standards: Ethics refers to well based standards of right and wrong that prescribe                what humans ought to do        ...

Business Ethics Business Ethics or Ethical standards are the principles, practices and philosophies that guide the business people in the day today business decisions. It relates to the behavior of a businessman in a business situation. They are concerned primarily with the impacts of decisions of the society within and outside the business organizations or other groups who keep interest in the business activities.  Business ethics can be said to begin where the law ends. Business ethics is primarily concerned with those issues not covered by the law, or where there is no definite consensus on whether something is right or wrong. According to Rogene. A. Buchholz, ―Business ethics refers to right or wrong behavior in business decisions. According to Wheeler Business Ethics is an art and science for maintaining harmonious relationship with society, its various groups and institutions as well as reorganizing the moral responsibility for the rightness and wrongnes...

Needs - Needs are the basic requirements of a human being, like food, cloth, shelter etc. humans cannot survive lace of those requirements. education and health care are the extend part of needs in this modern world. according to marketing language, human needs are state of felt deprivation. It is the basic underlying of marketing. Different people have different needs some of them are as follows physical needs- Food, cloth, house, safety etc. personal needs- self expression, discuss feeling etc. Social needs- love, affection etc. Ego needs: status, recognition and self-esteem Wants – Wants are the satisfiers of needs. Specific products has the ability of satisfy specific wants. Wants are a form of needs and which are greatly dependent on the human needs. Wants are unlimited. Customers want high value and satisfaction for money. For example , you need to write, for this your choice will be the best pen. For write is your needs but the best brand of pen is your ...